Celebrate Individuality, Style and Coffee with Starbucks® x New Era Collection

This summer, Starbucks invites everyone to express their unique style with an exclusive collection created in collaboration with international street and lifestyle brand New Era.

This summer, dare to be different as Starbucks teams up with international street and lifestyle brand New Era to launch a limited-edition Starbucks® x New Era collection. Celebrating individuality, style and coffee, this collaboration blends two cultures to bring out bold attitudes and unique stories, elevating the daily cup of coffee into a moment of fashionable self-expression.

Inspired by Starbucks and New Era’s shared values of individuality and authenticity, this designer collection is where sophistication meets spontaneity. Featuring sleek monogram designs, this vibrant lineup of Starbucks® drinkware and lifestyle merchandise items boldly elevates self-confidence, inviting customers to define a style that is unmistakably theirs.

“Our partnership with New Era is a testament of individuality and culture that our customers live every day,” said Samuel Fung, vice president, product and marketing, Starbucks Asia Pacific. “In line with Starbucks commitment to nurturing the limitless possibilities of human connection, we are excited to unveil a collection that not only resonates with the authenticity and vibrancy of our customers’ lives but also serves as a catalyst for connection and community. Each piece is crafted to celebrate the stories and experiences that define our unique style and personality. We invite all customers to join us in this celebration, elevating their daily ritual of coffee into moments of self-expression.”

Show your style with the Starbucks® x New Era collection

Uniting New Era’s buzzing streetwear style with Starbucks mission to forge genuine human connections, the Starbucks® x New Era collection provides a platform for sharing, amplifying and celebrating each individual’s unique story.

Coffee and fashion lovers can deck out in the collections’ 8 drinkware items and 8 lifestyle accessories, such as New Era’s signature 59FIFTY, 9FORTY and BUCKET headwear, tote bags and crossbody bags while sipping their coffee in style. With its timeless and sleek design in neutral earth tones, khaki and black, this collection boosts self-confidence and infuses positivity, bringing fresh energy to streetwear lovers and creating moments of delight in their everyday lives.

Fans can look forward to this limited-edition collection from August 13 onwards. Items will be available at select Starbucks® stores across 12 markets in the Asia Pacific region including Australia, Brunei, India, Indonesia, Hong Kong, Korea, Laos, Malaysia, Philippines, Singapore, Taiwan, and Thailand, while supplies last.