Starbucks opens first Greener Store in Taiwan
The Shalu Beishih Store opening commemorates Starbucks 25th anniversary in the market.
The Shalu Beishih Store opening commemorates Starbucks 25th anniversary in the market
On November 28th, Starbucks Taiwan announced the opening of its first certified Greener Store, The Shalu Beishih Store, commemorating its 25th anniversary in the market. This drive-thru store is part of the company’s global expansion of its open-source Greener Store Framework intended to reduce global carbon emissions, water usage and waste sent to landfills by 50% by 2030.
The Shalu Beishih Store meets performance-based standards of the Greener Stores Framework across environmental impact areas such as energy efficiency, water stewardship, and waste diversion, designed to accelerate the transformation towards lower-impact stores. The Shalu Beishih Store is the first store in the market with electric vehicle (EV) charging stations and offers digital signage to reduce paper usage, water recycling for irrigation, energy-efficient appliances, and certified low-emitting materials for interior design finishes.
The Shalu Beishih Store features an arched roof that draws inspiration from ocean waves and mountains that surround the store. The building symbolizes the progression of waves along the coastline and the cascade of nearby mountains. The store features exclusive merchandise and a specially designed Starbucks Card that reflects the architecture and surroundings of the store.
A new beverage, Brown Sugar Kuzuko Jelly Iced Shaken Black Tea Latte, which takes its flavor cues from the local environment was also introduced. It combines brown sugar Kuzuko, reminiscent of the fall season, with a matcha milk foam visually resembling the nearby mountains.
