The much-anticipated collaboration for the Asia Pacific region will release a bevy of showstopping offerings from an iconic Frappuccino to limited-edition merchandise inspired by BLACKPINK’s bright and bold style
This summer, Starbucks will unite with phenomenal K-pop Girl Group BLACKPINK to unleash a new experience that is set to excite the legions of BLINKs across the Asia Pacific region. From July 25 for a limited time, the exclusive, first-ever collaboration for the Asia Pacific will unveil an iconic new BLACKPINK-themed Frappuccino, along with a limited-edition collection of stylish drinkware and lifestyle merchandise, at select Starbucks stores across nine markets in the region.
BLINKs and Starbucks fans alike can look forward to a brighter, bolder, and more exciting summer with a bevy of vibrant offerings embodying the endearing spirit and inimitable style of the sensational group that has captured hearts and minds around the globe.
“BLACKPINK is synonymous with an authenticity that is bold and confident, making them an inspiring force that transcends geographies and cultures. We are so thrilled to partner with one of the biggest icons of this generation that aligns with our focus on uplifting customers and fans alike through human connection to create an unforgettable Starbucks Experience,” said Emmy Kan, senior vice president and president, Starbucks Asia Pacific.
“Guided by our shared passion to deliver unparalleled experiences, this collaboration will bring new energy and excitement to our customers who are encouraged to embrace their individuality and express themselves in bold new ways this summer. It is also testament of how we are continually exploring limitless opportunities to deepen our connection with our customers.”
For the first time ever, customers can experience a taste of the well-loved group with the new BLACKPINK Strawberry Choco Cream Frappuccino® Blended Beverage. Reminiscent of the chic and edgy vibe of BLACKPINK’s latest album Born Pink, the stunning black and pink-hued beverage blends strawberry syrup and dark chocolate sauce with feel-good oat milk and chocolate curls, topped with light pink whipped cream and a symbolic heart-shaped chocolate. A multi-sensory experience that captures the showstopping spirit of BLACKPINK, the iconic beverage is set to become a fan favorite that will uplift summer days.
Fans will be tickled pink by the BLACKPINK + STARBUCKS® collection, an epic line-up of 11 types of drinkware and 6 lifestyle accessories featuring a signature contrasting pink and black color palette and funky graffiti motifs. The limited-edition merchandise evokes the girl group’s playful vibes and dynamic energy, while showing off confidence with an edge to live the best summer.
Customers can take their pick from an iconic range of Starbucks reusable cups, mugs and tumblers in signature BLACKPINK hues, adorned with fun drawings or encrusted with striking rhinestones that add sparkle to the everyday. Designed as eye-catching reusable ware, the collection entices fans to show off their chic reusables and make the switch from single-use to BYOC (bring your own cup) and show up for the planet.
The curated collection also showcases an array of lifestyle accessories to turn up the summer fun. Featuring stylish aesthetics with a touch of unique BLACKPINK doodles-style prints, the limited-edition merchandise includes reusable tote bags, yoga mats, passport holders, and key chains.
The limited-edition collaboration will be available beginning July 25 at select Starbucks stores across Hong Kong, Indonesia, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam, while supplies last.