Relive the Disney magic with vintage-styled designs at Starbucks
Starbucks is joining hands with The Walt Disney Company Southeast Asia to create a unique Starbucks Experience with a new range of Disney-inspired merchandise and stylish lifestyle accessories set to inspire a sense of shared nostalgia and happy memories that all ages will love.
Nostalgic-themed merchandise collection featuring Mickey Mouse, Stitch, Dumbo and more in stores
It’s time to grab your fave drink, with your fave pals! Starbucks is joining hands with The Walt Disney Company Southeast Asia to create a unique Starbucks Experience with a new range of Disney-inspired merchandise and stylish lifestyle accessories set to inspire a sense of shared nostalgia and happy memories that all ages will love.
Starring fan-favorite Disney characters such as Mickey and Friends, Chip ‘n Dale, Dumbo, Stitch and Angel, the Starbucks “Relive the Magic Together” series features a Starbucks-exclusive range of merchandise with charming character art and vintage vibes. Beginning September 19 for a limited time, the nostalgic collection will be launched in 15 markets across the Asia Pacific region, blending Disney’s timeless storytelling with Starbucks iconic third place experience to evoke a sense of familiarity, belonging, and warmth.
“Starbucks has a deep heritage of fostering humanity, creativity and joy” said Samuel Fung, vice president, Product and Marketing, Starbucks Asia Pacific. “Our “Relive the Magic Together” merchandise speaks to Starbucks mission to strengthen human connection with elements of fun and imagination. This collection is poised to touch the hearts of fans of all ages. The possibilities of striking human connections over the everyday ritual of drinking coffee, rooted in our iconic Starbucks Experience, are truly limitless.”
“Disney is one of the world’s most iconic storytellers, and we are delighted to work with them to bring a joyful new Starbucks Experience to fans across the Asia Pacific region. Many people grew up with Disney’s timeless stories and characters and they still resonate strongly today, with friends and family bonding over their most memorable Disney moments.”
A cozy collection full of joy and warmth
Extending beyond the screen, Starbucks “Relive the Magic Together” merchandise collection consists of 15 different drinkware designs and six lifestyle accessories. The drinkware range features mugs, reusable cups, and tumblers – perfect for those looking to enjoy their favorite Starbucks beverage, at work or at home. The lifestyle accessories include reusable tote bags, umbrellas, and pins. All items in the collection feature playful Disney-themed artwork, with a familiar Starbucks twist designed to uplift the human spirit and evoke a sense of nostalgia!
“We wanted to creatively reimagine how some of our favorite Disney characters might enjoy moments of friendship together – perhaps even taking the time to cheers over a cup of coffee! By weaving together memorable Disney characters with Starbucks style and messages of forging genuine connections, we hope our designs brighten your day, bring comfort and happiness, and warm the hearts of people of all ages,” said Fung.
Fans and customers can look forward to reliving the magic together beginning September 19. The new themed collection will be available across 15 markets, spanning Australia, Brunei, Cambodia, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
