This spring, Starbucks is collaborating with New York-based lifestyle brand, Kate Spade New York, to introduce unique limited-edition merchandise across Asia. This is the second collaboration between the two global brands, following the success of the 2020 holiday collection.
The new Starbucks® X Kate Spade New York collection includes four vibrant designs that embody the whimsical spontaneity of New York City – the beloved home of Kate Spade New York – bringing the fun-filled daily elements of NYC to Asian customers. The collection features the brand’s signature colorful dots and stripe designs in green and pink, a joyous strawberry print, as well as classic, yet playful New York-inspired elements that are sure to spark joy. The product lineup includes drinkware such as a travel tumbler, stainless-steel tumbler, mug, flask inspired plastic water bottle, and lifestyle accessories including a pouch, luggage tag, tote bag, umbrella and more.
“Starbucks is excited to be collaborating with Kate Spade New York the second time to bring a new exclusive collection to Asia, following the success of the Starbucks X Kate Spade New York collection last year,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “This new collection incorporates both brands’ shared belief that creating meaningful moments of connection can spark joy and brighten your every day.”
The designer collaboration will exclusively be available starting March 15 at select Starbucks® stores across the Asia Pacific region, including Australia, Hong Kong, Indonesia, India, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand, while supplies last.