Store growth expansion deepens investments across Indonesia as brand marks 20 years in market
In celebration of bringing the Starbucks Experience to customers for 20 years across the market, Starbucks Indonesia today announced its entry into two new cities: Sukabumi and Tasikmalaya, West Java this month. Recognizing the cities’ rich history of coffee, these new stores are located in the heart of Sukabumi and Tasikmalaya to invite coffee lovers to a Starbucks located within the neighbourhood.
“Starbucks is proud to open our new stores in Sukabumi and Tasikmalaya which are also our firsts in those cities," said Anthony McEvoy, Leader of Starbucks at PT Sari Coffee Indonesia. "Sukabumi and Tasikmalaya are ideal locations to bring Starbucks into the community as they feature many natural tourist destinations, including a culinary center in West Java, and both cities have strong coffee heritage. Starbucks looks forward to contributing to the development of these cities and is proud to be part of Sukabumi and Taskimalaya’s communities and heritage,” he added.
The new stores intricately blends the Indonesian heritage and culture with the signature warm and welcoming design of Starbucks. Located in the heart of the city at Jalan Siliwangi, the store is in a one-floor building with a spacious outdoor garden and homey indoor space. Inspired by the natural landscape and the botanical artwork in this region, the interior design features Indonesian teak wood complemented by a sage green background. In Tasikmalaya, the two-story high store is a new highlight within the neighborhood, greeting customers with colorful coffee cherries in the form of an enormous and beautiful mural on the exterior of the building. The seamless and clean design expression used throughout the store is derived from the palette and patterns of the region’s coffee landscape, further enhanced by the colorful artwork display that completes the coffee story.
Since entering the market in 2002, Starbucks has strengthened its coffee leadership in the market by opening 490 stores, with more than 4200 partners proudly wearing the green apron today. The market also offers unique seed-to-cup coffee experience to customers at the one-of a kind Starbucks Dewata Coffee Sanctuary in Bali, and empowers coffee farmers ensuring sustainable farming practices through the Farmer Support Center in North Sumatra.