Starbucks celebrates 20 years in Indonesia by reinforcing its commitments to people, planet and coffee


Since first opening its doors, Starbucks Indonesia has strived to be a company with partners (employees), customers and coffee at its core. The company nurtures the human connection and builds community by offering a third place with a culture of warmth where everyone is welcomed. To celebrate its 20-year anniversary in the market, Starbucks Indonesia reaffirmed its long-commitment to support the farming community in Indonesia.

“I am proud of the remarkable achievements we have accomplished together over the last 20 years with our partners and customers in pursuing our commitment to our three core pillars – People, Planet, Coffee. We want to dedicate this milestone to our partners and customers who have been on this journey with us since the beginning as we aspire to be a people and planet positive company,” said Anthony McEvoy, leader of PT Sari Coffee Indonesia (SCI).  “I look forward to the future of Starbucks in Indonesia as we continue to create new connections and positive impact for our customers and community.”

To continue to support the future of coffee, Starbucks Indonesia reaffirmed its long-term commitment to the Indonesian coffee community by donating 40,000 coffee seeds to farmers in Sumatra. Since 2017, 500,000 coffee seeds have been donated through the Art in the Cup program, in collaboration with the Farmers Support Center in Berastagi, North Sumatra.

Starbucks Indonesia’s Commitment to People, Planet, and Coffee

From opening its first store at Plaza Indonesia in 2002, Starbucks Indonesia has now grown to more than 4,000 partners in more than 480 stores in 36 cities, bringing the Starbucks Experience to customers across Indonesia.

Creating positive impact in the communities it serves, from partners to coffee farmers to customers in the stores and beyond, here are some highlights of the meaningful initiatives Starbucks Indonesia has created:

People

  • Youth empowerment: In 2021, Starbucks Creative Youth Entrepreneurship Program (SCYEP) provided education for 1,250 students. The program will continue to create more opportunities and better prepare youth for the future, with support from The Starbucks Foundation.
  • Community Store: In 2020, Starbucks opened its first Community Store in Indonesia, with the goal of creating educational opportunities for young people in the Tanah Abang neighborhood of Jakarta.
  • Covid-19 response: In appreciation of frontline Covid-19 responders, over 50,000 beverages have been donated to hospitals and vaccination centers since March 2020.

Planet

  • Greener Nusantara initiative: To reduce waste across Indonesia, Starbucks launched multiple programs, such as eliminating over 30 million straws through the introduction of strawless lids in 2020, transitioning to cups made with rPET (recycled polyethylene terephthalate) for iced beverages in 2021, and the monthly Bring Your Own Tumbler program in all stores across the market.
  • Grounds for Your Garden program: This recycling program provides customers with complimentary bags of soil-enriching recycled coffee grounds from Starbucks.
  • Additional green programs: Starbucks is piloting green programs, such as a waste management program in Surabaya and building the first store with solar panels to provide renewable energy at Starbucks Drive-Thru Cipondoh, Tangerang.

Coffee

  • Starbucks Dewata Coffee Sanctuary: In 2019, the opening of this one-of-a-kind retail format invited customers in Bali to embark on the seed-to-cup journey.

In celebration of the 20th anniversary, the limited-time Birthday Cake Frappuccino® was available at all stores during the anniversary week. Limited edition anniversary tumbler and eco-bags are also specially curated and available for sale until stocks last.

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