Promoting reusability is an important part of Starbucks goal to reduce waste sent to landfill by 50% by 2030. Building on our learnings from programs in the U.S. and South Korea, Starbucks is expanding its reusable to-go cup program to 10 stores in the Marunouchi area of central Tokyo, Japan, beginning November 22.
The program provides customers the option to receive their beverage in a reusable stainless steel cup and return it at a participating store to be professionally sanitized and reused. The service will be free to customers through the initial trial period, and makes choosing reusables as convenient as customers expect from Starbucks.
Around the world, Starbucks continues to test solutions for scale to help the company realize its Planet Positive goal, while inviting customers to create a positive impact for the planet by making reusable cups a more regular part of the Starbucks Experience.