Today, four Starbucks stores in Jeju, South Korea, are the first to fully complete the shift to reusable cups as part of the market’s commitment to eliminate single-use cups at all stores by 2025. Customers can enjoy beverages in dine-in mugs, clean personal cups, and or reusable to-go cups, and earn extra bonus stars for Starbucks Rewards members for up to one month.
The new reusable program is part of the company’s broader goal to reduce waste by 50% by 2030, inviting partners and customers along on the journey make reusable cups a regular part of the Starbucks Experience. Starbucks currently operates 23 stores in Jeju, and plans to expand the program to all stores by October 2021, a move expected to eliminate approximately 5 million disposable cups annually.
To participate in the reusable to-go cup program, customers can pay a deposit of KRW 1,000 that is refunded when the cups are brought back to a dedicated return kiosk at the four participating stores or at the Jeju Airport. The used cups are then cleaned, sterilized and dried by a third-party before being returned to circulation in stores. Available in Tall and Grande sizes, each reusable to-go cup is made from BPA-free material designed for temperatures ranging from -20 to 105 degrees Celsius, perfect for both hot and iced beverages.