Starbucks celebrates “Year of the Ox”


Lunar Near Year, also known as Chinese New Year, is one of the world’s most significant cultural celebrations. Each year is characterized by one of 12 animals that appear in the Chinese zodiac with 2021 being the Year of the Ox.

To commemorate Lunar New Year, Starbucks stores in Asia and the U.S. are celebrating with customers with the introduction of a range of drinkware, Starbucks Cards, beverages and more, available while supplies last.

Asia

For more than 20 years, Starbucks has celebrated the Lunar New Year holiday with customers across Asia. To celebrate the upcoming Year of the Ox, the company is introducing new merchandise to commemorate the occasion, available at participating stores while supplies last.

The design of Lunar New Year collection focuses on an elegant-looking ox, with new year botanicals in shades of gold, red and charcoal to reflect the prosperity of the season. Starbucks signature zodiac collection features an adorable version of the ox, with a series of collectibles: demi and regular ceramic mugs, mini snow globe and ox-shaped coin bank. The lineup is decorated in a swath of burgundy red, creamy white and charcoal grey.

China-Exclusive

Starbucks customers in China can enjoy limited time beverages and merchandise to celebrate the new year, including:

Golden Roasted Almond Oat Milk Latte: Nougat flavored sauce melted into the Starbucks signature latte, topped with roasted almond flakes and caramel sauce. This fabulous combination of nuts and coffee aroma creates a moment of joy in a cup.

Fortune Chestnut Macchiato: A tasty combination of silky steamed milk and roasty chestnut flavor, with shots of espresso shots to create a Starbucks signature macchiato, topped with a chestnut sauce drizzle. The sweet chestnut and mellow coffee aroma will delight your taste buds.

Love Blossoms Tea Latte: Authentic black tea blended with smooth steamed milk and the scent of peach blossom fermented rice. Topped with fig pieces and peach blossom-shaped candy.

United States

Building on the popularity of Global Lunar New Year collections, Starbucks first began offering a Lunar New Year collection in the United States in 2020. The collection, which includes an elegant mug and cold cup, is available exclusively at participating Target Starbucks locations, while supplies last.

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Starbucks Vietnam opens first Community Store dedicated to youth vocational education