As we celebrate our 50th anniversary, we look ahead with the conviction that we must do more to help the people who make coffee possible, and the planet we share.
Promoting reusability is an important part of Starbucks goal to reduce waste sent to landfill from our stores and manufacturing by 50% by 2030, and we recognize we cannot do it alone. Next week, for the first time on a global scale, Starbucks is thanking our partners, customers and communities around the world for 50 years of connection and inviting them to join us in our journey to becoming a resource-positive company by making the shift to reusable cups.
Customers across select markets in the Asia Pacific and Latin America & Caribbean regions will get a free reusable cup when they buy a handcrafted Starbucks beverage. In Canada, EMEA, Japan and markets including Brazil, Costa Rica, El Salvador, Guatemala and Peru, we’ll be giving customers a free coffee or discounted beverage when they bring their reusable cup into stores or purchase one on the day.
“We aspire to give back more than we take from the planet and believe we must help reduce single-use cup waste,” said Michael Kobori, chief sustainability officer. “This global invitation to join our efforts will help make reusable cups a more regular part of the Starbucks Experience for our customers and partners around the world. On our 50th anniversary, we want to thank our customers for making positive changes with Starbucks and signal our commitment to the future.”
Here’s how we’re doing it:
- Asia Pacific: On September 28, Starbucks will gift a limited-edition 50th anniversary reusable cup to customers who purchase any handcrafted beverage across Cambodia, Hong Kong, Indonesia, Korea, Malaysia, Singapore and Taiwan, with India offering on October 2. The offer will run across all stores, as well as select Mobile Order & Pay and delivery channels, while supplies last, quantities are limited.
- Japan: On October 1, Starbucks stores across Japan will offer an increased discount of 110 yen for customers who bring in a reusable cup.
- Latin America and the Caribbean: On October 1, Starbucks stores in Aruba, Bahamas, Barbados. Bolivia, Cayman Islands, Chile, Colombia, Curacao, Dominican Republic, Jamaica, Mexico, Panama, Puerto Rico, and Trinidad & Tobago will offer customers a free reusable cup when they buy a handcrafted Starbucks beverage while supplies last, and stores in Argentina, Brazil, Costa Rica, El Salvador, Guatemala, Peru and Uruguay will offer a free coffee to customers who purchase a reusable cup.
- Europe, Middle East and Africa: On October 1, Starbucks will give away a free Tall filter coffee to all customers that bring in a reusable cup in stores across EMEA. Check out your local Starbucks social media channels to find out more.
Offers and timings may differ market by market.
Around the world, Starbucks is committed to doing more to help protect the planet we share and take meaningful step toward resource-positive our aspirations—for the next 50 years and beyond.