A gift that gives back: Starbucks offers free reusable cup, inviting customers on resource-positive journey


On September 28, customers in participating markets will receive a 50th anniversary reusable cup when they buy any handcrafted beverage

Starbucks invites customers to shift from single-use to reusable cups as part of its ongoing global commitment to reduce its waste footprint by 50% by 2030

The gift will help make reusable cups a part of the Starbucks Experience for customers and partners around the world

In celebration of 50 years of coffee and connection, Starbucks is gifting a limited-edition reusable cup to customers who purchase any handcrafted beverage on September 28 across select Asia Pacific markets, expanding the offer across the region in the coming months. In support of the company’s goal to reduce waste to landfill by 50% by 2030, Starbucks is encouraging customers around the world to shift away from single-use plastics, championing the use of recycled content, and promoting reusability.

In a first for the company globally, starting from this week, Starbucks® stores across Japan, Europe, the Middle East and Africa, and Latin America and the Caribbean will offer promotions to encourage customers to reduce single-use cup waste and adopt long-term sustainable behaviors.

With many customers across Asia Pacific enjoying their favorite Starbucks® beverage on the go, Starbucks wants to encourage customers to make positive changes, helping reusables become a regular part of the Starbucks Experience.

“As we mark our anniversary milestone, this reusable cup is our gift to customers and our invitation to join Starbucks on our journey to becoming a resource-positive-company,” said Sara Trilling, president, Starbucks Asia Pacific. “This step is only one part of many more to come. Together with our customers, we’re constantly innovating new ways to scale more sustainable solutions across the region.”

How it works:

  • Starbucks customers will be served their short, tall or grande beverage in a limited-edition 50th anniversary reusable cup, while supplies last, quantities are limited.
  • The offer will be available at participating stores, as well as select Mobile Order & Pay and delivery channels across Cambodia, Hong Kong, Indonesia, Korea, Malaysia, Singapore and Taiwan, with India offering on October 2.
  • Customers are encouraged to bring back their cup when they next visit Starbucks to benefit from the BYO discount.

Offers and timings may differ market by market.

On September 28 alone, Starbucks expects to reach more than 2 million customers across the Asia Pacific region. With one cup replacing up to 30 single-use cups, the company aspires to create a culture of reuse amongst customers, partners (employees) and communities, bringing them together around a shared desire to do more for the planet. To build excitement ahead of September 28, Starbucks partners across the region have taken part in training and team activities, empowering them to promote sustainability in stores.

For more on how Starbucks is marking 50 years of inspiring and nurturing the human spirit – one person, one cup and one neighborhood at a time – visit Starbucks Stories.

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