This month, Starbucks marks its 22nd year in South Korea with the opening of a new store in Seoul. The store offers an immersive Starbucks Experience for customers with seasonal and core beverages, Starbucks Reserve and Teavana beverages, as well as delicious food choices. Customers can also take their Starbucks Experience to-go with a convenient pick-up area for online orders near the entrance.
The interior of the store features a spacious coffee seminar area, a cozy fireplace, and a large digital art wall installation that visualizes Starbucks coffee stories. The first digital art wall series includes illustrated scenes from Starbucks coffee farm Hacienda Alsacia, Puerto Rico, by local artist Lee Kyu-tae.
To mark the opening of the new store, Starbucks Reserve stores across Korea will introduce 7 new seasonal beverages including the Shakerato Affogato, Powdered Soybean Black Milk Tea, Byulgung Omija Youthberry Tea and more.