Tata Starbucks opens first store in Amritsar
New store marks Tata Starbucks 200th store in India as company celebrates 8th anniversary
Tata Starbucks Private Limited today celebrated the opening of its 200th store in India in Amritsar, Punjab – its first location in the golden city. It’s entry into the city of Amritsar marks an important milestone that commemorates eight years in India and highlights the company’s long-term commitment to growth in one of Starbucks fastest-growing markets globally.
“Opening the doors to our 200th store in Amritsar is a proud moment for our partners (employees) and I want to thank them for their passion and commitment as we expand in this vibrant region,” said Navin Gurnaney, ceo, Tata Starbucks Pvt. Ltd. “Our goal with the Amritsar store is to create a welcoming third place community that is safe, familiar and convenient. We are delighted to introduce the premium Starbucks Experience to customers in Amritsar and create moments of connection as we share our passion and knowledge of coffee.”
The new Starbucks store, located on the sprawling Ranjit Avenue, blends local art and design with Starbucks coffee heritage. Inspired by local coffee-growing communities, the store features a picturesque ceiling that mimics the undulating landscape of the region’s coffee farms, lit with a warm glow that accentuates its contours and curved lines.
Starbucks also worked with local artisans to create bespoke pieces that celebrate the community’s creativity and collaborative spirit. The space features two customized artworks created by local artists and a colorful tapestry handcrafted by local weavers.
Blending Starbucks passion for artistry with its vision for a more sustainable future, the store features Tata Starbucks first-ever upcycled art installation in India – the iconic Siren painted on handcrafted paper using coffee grounds.