This spring, Starbucks is collaborating with renowned fashion designer Vera Wang to release a new limited-edition designer collaboration, available exclusively at Starbucks® stores in Asia. The Starbucks® x Vera Wang designer collaboration celebrates being true to oneself, with stylish patterns that reflect a day in the life of Vera Wang. In classic shades of grey, this assortment of drinkware and lifestyle accessories invites customers to go behind the scenes with the designer and find those rare pops of color that help them stay true to themselves.
“Starbucks is a proud champion of diversity, belonging and the courage to challenge the status quo, and we are delighted to partner with Vera Wang, a true icon of self-expression,” said Erin Silvoy, vice president, Category and Marketing, Starbucks Asia Pacific. “Vera’s career journey proves that creativity and individuality are most important when expressing your own style. The Starbucks® x Vera Wang designer collaboration embodies the intersection of Starbucks values and this essential philosophy. We’re incredibly excited to bring this collection to Starbucks® stores in Asia, and offer our customers a chance to connect with Vera Wang on a personal level as they stay true to their own unique style.”
“The brilliance of Starbucks as a pioneer and global marketer in the food and beverage industry made this collaboration so exciting,” said Vera Wang, founder and CEO. “Over 20 years ago, seeing a Starbucks in the Forbidden City in Beijing really resonated on a personal level for me as an American-born Chinese. My journey has taken me from fashion editor to design director to founding my own company, and this collection represents a short autobiographical visual depiction of my life. The Siren and Stars of the Starbucks brand shine brightly in all our collective minds, and my admiration for the genius of the branding and attachment to the product inspired me to express my personal love of Starbucks!”
The collection includes the Starbucks® X Vera Wang Stainless Steel Tumbler (16oz/473 ml), Handle Mug (12oz/355 ml), Cold Cup Tumbler (16oz/473 ml), Tote Bag and Zip Pouch available in an assortment of designs.
After soaring to fame in the U.S. for her celebrated bridal designs, Vera Wang was named Womenswear Designer of the Year by the Council of Fashion Designers of America in 2005 for her highly acclaimed ready-to-wear collections. The Vera Wang brand reflects her vision to create a lifestyle that goes beyond core bridal and ready-to-wear, and into publishing, fragrance, beauty, accessories and home goods.
This limited-time merchandise collaboration is available on March 9 at select Starbucks® stores in Asia, including Australia, Cambodia, Hong Kong, Indonesia, India, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, Vietnam.
For more details, visit Starbucks-X.com.