On July 24, Starbucks celebrated its 21st anniversary in South Korea by opening the market’s largest Starbucks store in Yangpyeong, Gyeonggido near the scenic Namhan River. Spanning three stories and over 1,203 square meters (about 13,000 square feet), the new store is a reflection of Starbucks commitment to offering more ways for customers in Korea to enjoy the Starbucks Experience.
The Yangpyeong drive-thru store is the first Starbucks store in Korea to bring together a Reserve coffee bar, Teavana bar and drive-thru format. The result is a new experience for Korean customers that incorporates an interactive space with premium coffee and tea at the heart, featuring the ease and convenience of a Starbucks drive-thru.
Starbucks also shared plans to invite local talent to perform on the store’s rooftop, demonstrating Starbucks Korea’s ongoing efforts to create opportunities for young people in Korea.