Second bloom of cherry blossom drinks and merchandise in Japan

New cherry blossom beverages available in Japan

New to the Starbucks menu in Japan starting February 26, new cherry blossom-themed beverages, merchandise and in-store AR (Augmented Reality) experiences join the seasonal spring promotion.


New cherry blossom beverages available in Japan

Sakura Sakuranbo Frappucino® blended beverage: A creamy milk base flavored with cherry blossom and a subtle hint of strawberries, topped with a sauce featuring the rich texture of cherries. The unique sweet and sour notes instantly evoke the freshness of spring.  The cute pink, white, and blue star-like toppings are made of konpeito or sugar-coated rice crackers.

Limited edition cherry blossom topping at Starbucks Japan

As an exclusive treat during promotion period starting February 26, Starbucks customers in Japan can customize any of drinks free of charge with unique “SAKURA topping” inspired by cherry blossom petals and made with arare rice crackers and dried cranberries.


FY20 Sakura Collection merchandise phase 2

The second phase of this year’s Sakura Series merchandise is inspired by misty spring rain. The design captures a misty rainfall across the soft cherry blossom petals, grass and flowers, finished with luminous glitter accents.


For a limited time in Starbucks stores across Japan, customers can enjoy a delightfully immersive AR experience through their smartphones, without downloading a special app. A special QR code printed on receipt during the promotional period is the key to unlocking a secret miniature world of enchanted cherry blossom scenes. There are five variants available which appear at random, so try to catch them all or check out the hashtag #StarbucksSakura2020 on Instagram to see more!