New to the Starbucks menu in Japan starting February 26, new cherry blossom-themed beverages, merchandise and in-store AR (Augmented Reality) experiences join the seasonal spring promotion.
SEASONAL FRAPPUCHINO® BLENDED BEVERAGE
Sakura Sakuranbo Frappucino® blended beverage: A creamy milk base flavored with cherry blossom and a subtle hint of strawberries, topped with a sauce featuring the rich texture of cherries. The unique sweet and sour notes instantly evoke the freshness of spring. The cute pink, white, and blue star-like toppings are made of konpeito or sugar-coated rice crackers.
As an exclusive treat during promotion period starting February 26, Starbucks customers in Japan can customize any of drinks free of charge with unique “SAKURA topping” inspired by cherry blossom petals and made with arare rice crackers and dried cranberries.
SAKURA SERIES MERCHANDISE
The second phase of this year’s Sakura Series merchandise is inspired by misty spring rain. The design captures a misty rainfall across the soft cherry blossom petals, grass and flowers, finished with luminous glitter accents.
IN-STORE AR EXPERIENCE
For a limited time in Starbucks stores across Japan, customers can enjoy a delightfully immersive AR experience through their smartphones, without downloading a special app. A special QR code printed on receipt during the promotional period is the key to unlocking a secret miniature world of enchanted cherry blossom scenes. There are five variants available which appear at random, so try to catch them all or check out the hashtag #StarbucksSakura2020 on Instagram to see more!