Remodeled Starbucks in Seoul celebrates Korean culture
On June 18, Starbucks celebrated the reopening of a remodeled store in Seoul, South Korea near Hwangudan – a designated national historical site built in 1897. The store reflects the designs of Hwangudan and builds on the company’s ongoing efforts to celebrate and support the preservation of traditional culture in South Korea.
The remodeled Hwangudan store pays tribute to Korean history and culture with distinctly local design elements, such as a seating area and partitions in traditional patterns, octagonal shelves and a custom mural by a local artist. In addition, Starbucks will introduce new merchandise unique to the Hwangudan store in October to celebrate Korean history. Proceeds will go toward cultural heritage preservation.
Starbucks has worked closely with the Cultural Heritage Administration since 2009 to preserve and promote traditional Korean culture. As part of these efforts, Starbucks also announced it will donate KRW 50,000,000 (about $41,200 USD) for cultural heritage preservation.
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