Fashion Meets Frappuccino at Starbucks Japan’s Beverage Launch


With a backdrop of swirling orange and white fabric on a large revolving stage, a new Frappuccino® blended beverage was introduced this week by Starbucks Japan.

Cantaloupe Melon & Cream Frappuccino® made its debut during a fashion event that the company hosted April 12 in Tokyo. Keigo Anan, art director for Logram Inc., produced the celebration, which was reminiscent of a carnival. Models and dancers wearing dresses designed for the event performed dances with the new beverage in hand. The festivities also included a local guest talk show host and a concert by a live band.

Cantaloupe Melon & Cream Frappuccino® is a handcrafted, layered combination with milk-flavored panna cotta and cantaloupe inclusions at the bottom, a blend of cantaloupe and melons in the center, and whipped cream topping. The new beverage will be available until May 17 in Starbucks® stores throughout Japan.

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