Starbucks fans and Ozians are in for a fantastical experience, as Starbucks partners with Universal Pictures to celebrate the cinematic debut of Wicked. Through this partnership, the film’s themes of connection, belonging and joy come to life through exclusive Starbucks beverages and merchandise. &nbsp; Starting November 20, Starbucks fans in select markets in Asia Pacific can experience the magic of the new beverages and merchandise inspired by Oz and its beloved characters and places, including the Emerald City. &nbsp; “As Wicked makes its long-awaited big-screen debut, we’re thrilled to be celebrating its enduring legacy of friendship and community, electrifying the senses in ways only Starbucks can,” said Samuel Fung, vice president, Product and Marketing, Starbucks Asia Pacific. “By joining forces with Universal Pictures, we invite customers and Ozians to a magical Third Place where they can connect over this pop culture moment while indulging in Oz-themed beverages and merchandise. Together we’re unlimited – in our potential to create unforgettable experiences that uplift the everyday.” &nbsp; Wicked, arriving in theaters from November 20 as we start the holiday season, is the untold story of the witches of Oz. The film centers on Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Glinda, a popular young woman, gilded by privilege, who has yet to discover her true heart. As they forge an unlikely friendship, their extraordinary adventures will see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West. Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked Part Two is scheduled to arrive in U.S. theaters on November 21, 2025.

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Wickedly delicious drinks

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Flying into Starbucks stores for a limited time are two new handcrafted beverages inspired by Oz’s iconic duo, Glinda and Elphaba. &nbsp; Featuring a Mango Dragonfruit Starbucks Refreshers® Beverage* with a swirl of creamy coconut milk and a sparkle of ruby-red cookie crumbs, every sip of Glinda's Pink Potion is set to transport fans straight into the land of Oz. &nbsp; In contrast, Elphaba's Cold Brew* is a thrillifying concoction of Starbucks Cold Brew – hand crafted in small batches daily from beans grown to steep long and cold for an ultra-smooth flavor – topped with frothy matcha foam and a refreshing peppermint kick, for pure sorcery in every sip. &nbsp; For Your Dearest &amp; Darlingest

Look to the Western Sky for a new wickedly giftable collection of drinkware, including an assortment of cold cups, tumblers, keychains, and more, glistening in vibrant shades of pink, green and gold. &nbsp; Step into the world of Oz with spellbinding prismatic cold cups, glittering tumblers, and glow-in-the-dark finds that sparkle with the magic of Glinda and Elphaba. From dazzling wand-topped straws to enchanting Grimmerie charms, each piece is designed to bring a touch of Oz’s iconic charm to uplift your everyday.

Fans can share the magic with Starbucks Cards and eGifts available in an array of Wicked-inspired designs. Available in select Starbucks stores is an Emerald City Card^ perfect for any Ozian. Gold-hued and held in a Grimmerie-inspired casing, this Starbucks Card also doubles as a keychain.

Customers from select markets, including Philippines, Singapore and Thailand, can also send a variety of Wicked-inspired Starbucks eGifts to their favorite Ozian via email or messaging platforms such as iMessage.&nbsp; Starbucks Wicked-inspired beverages and merchandise are available from November 20, for a limited time while supplies last, across these markets:

Beverages: Australia, Malaysia, Philippines, Singapore, and Vietnam Merchandise: Australia, India, Malaysia, Philippines, Singapore, Thailand, and Vietnam &nbsp; Eager Starbucks and Wicked fans can find more details of the new beverages, drinkware and Starbucks Card designs inspired by the Emerald City and its beloved characters in the Appendix below. And it’s sure to be ‘popular’!

It is Wicked good! Starbucks Defies Gravity with new beverages, merchandise &amp; more : Starbucks Stories Asia

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Starbucks Stories Asia

It is Wicked good! Starbucks Defies Gravity with new beverages, merchandise &amp; more

It is Wicked good! Starbucks Defies Gravity with new beverages, merchandise & more : Starbucks Stories Asia

Starbucks fans and Ozians are in for a fantastical experience, as Starbucks partners with Universal Pictures to celebrate the cinematic debut of Wicked. Through this partnership, the film’s themes of connection, belonging and joy come to life through exclusive Starbucks beverages and merchandise.

https://stories.starbucks.com/asia/stories/2024/it-is-wicked-good-starbucks-defies-gravity-with-new-beverages-merchandise-more/

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It is Wicked good! Starbucks Defies Gravity with new beverages, merchandise & more

Starbucks announces the opening of Singapore’s first Community Store at Active Garden, Gardens by the Bay. The store aims to support mental wellness and foster community engagement, reflecting the company’s ongoing mission to create nurturing spaces where individuals can come together and form meaningful connections.

Mental health is an increasingly important issue in Singapore, with approximately <a href="https://www.straitstimes.com/singapore/health/depression-anxiety-stress-1-in-3-youth-in-s-pore-had-had-very-poor-mental-health-says-imh-survey#:~:text=The%20youth%20study%20found%20that,restless%20most%20of%20the%20time.">one in three youths</a> aged 15 to 35 experiencing severe symptoms of depression, anxiety, or stress.

To raise awareness of the issue, Starbucks Singapore has launched its first Community Store in partnership with two local organizations, Gardens by the Bay and MINDSET Care Limited, to promote mental wellness in the community.&nbsp; A portion of beverage sales at this Community Store will help fund workshops and activities for beneficiaries of organizations dedicated to mental wellness.

Community Stores seek to strengthen local communities and create pathways to opportunities. This store joins over 50 Community Stores in Asia Pacific.

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The Community Store aims to combine mental wellness advocacy with the lush greenery and tranquil waterfront surroundings of Gardens by the Bay. This thoughtfully designed space features informative panels that offer self-care tips and resources, encouraging awareness of mental wellness. In addition, the store showcases specially curated artworks celebrating human connections that unite people, reflecting Starbucks commitment to fostering a vibrant community where everyone feels welcome.

“Starbucks has always been dedicated to nurturing the limitless possibilities of human connection. With the launch of our first Community Store, we aim to create a positive and lasting impact and drive meaningful connections that champion mental wellness within our local communities,” said Patrick Kwok, General Manager at Starbucks Singapore.

Partnerships at the heart of the Community Store

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Starbucks partnership with Gardens by the Bay supports mental well-being through workshops for the public and the Gardens’ Gift of Gardens community outreach initiative. These workshops will include aromatherapy and journaling, conducted by Gardens by the Bay’s volunteers, and coffee appreciation sessions, conducted by Starbucks baristas at the Community Store.

Additionally, “Wellness Friday,” will be held every second Friday of the month, allowing seniors and caregivers to enjoy activities such as gardening at Active Garden’s community garden, mindfulness activities and talks, and sensory tours at Flower Dome or Cloud Forest.

Furthermore, Starbucks partners (employees) will join Gardens by the Bay’s volunteers throughout the year to take seniors from nursing homes on outings to the Gardens to enrich their mental well-being.

Starbucks long-standing partnership with MINDSET Care Limited has driven impactful initiatives, including mental health awareness campaigns, fundraising efforts, and Mini-MINDSET Days, where mental health clients and caregivers are welcomed into the stores for enriching activities and workshops led by Starbucks partners.

The collaboration with MINDSET Care will extend to the Active Garden Community Store, where MINDSET will curate wellness resources and host future events, enabling beneficiaries to experience the Gardens through specialized workshops and programs that promote mental wellness and foster connections within the community. Through facilitating these meaningful interactions, Starbucks aims to make a lasting positive impact on the community and advance mental wellness advocacy.

Starbucks dedicates first Community Store in Singapore to support mental wellness : Starbucks Stories Asia

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Starbucks dedicates first Community Store in Singapore to support mental wellness

https://stories.starbucks.com/asia/stories/2024/starbucks-dedicates-first-community-store-in-singapore-to-support-mental-wellness/

Starbucks unveiled its largest Greener Store and fourth flagship location in Thailand at One Bangkok on Tuesday, October 29, marking a key step in its market expansion and sustainability efforts. Certified as a Greener Store, this location adheres to strict environmental standards in water conservation, energy efficiency, waste reduction, and responsible materials. With a goal of certifying 10,000 Greener Stores globally by 2025, the brand aims to achieve its goal of reducing carbon emissions, water usage, and landfill waste by 50% by 2030.

“We are thrilled to launch our largest Greener Store in Thailand, marking the 80th in the Asia Pacific region. Honouring the country’s rich coffee heritage while fulfilling our environmental promise to give more than we take from the planet, this milestone store is a testament to the strength of our partnership with Coffee Concepts Thailand and our shared journey toward a resource-positive future,” said Emmy Kan, president, Starbucks Asia Pacific. "At Starbucks, we take the lead from our partners who carry forward our promise to the planet every day, and we are proud of their passion for inspiring sustainable actions in every community we serve.”

Sustainable Growth and Enhanced Customer Experience

The new Starbucks Reserve™ at One Bangkok is designed to be the ultimate Third Place—a welcoming haven where people can gather, connect, and unwind while enjoying an immersive coffee experience. Set against the vibrant backdrop of Bangkok, the store marries elements of the Northern Thailand coffee growing region with bespoke design features that that honor the country’s rich heritage and highlight Starbucks strong connection to the local community, all while prioritizing environmental sustainability. As customers enter, they’ll be embraced by the familiar warmth of Starbucks and the essence of the vibrant hill tribe communities of Northern Thailand, creating a distinctive and inviting environment that encourages community and connection.

“This unique store exemplifies our unwavering commitment to the Thai market and our customers, highlighting our dedication to the environment, farmers, and the community,” said Nednapa Srisamai, Managing Director of Starbucks Thailand. “By blending our core values with local artistry, we’ve created more than just a coffee shop. This space is testament to our promise of serving exceptional coffee while making meaningful contributions to both the community and the environment. It’s where tradition meets innovation, and every cup tells a story of sustainability and our local culture.”

Starbucks Reserve™ One Bangkok: Embodying Our Promise to Give More Than We Take

Spanning over 860 square meters, Starbucks Reserve™ One Bangkok is Thailand’s largest Greener Store in the country. It integrates innovative sustainable design elements, including Thailand's first comprehensive waste recycling area, energy-efficient systems, and sustainable materials that align with the eco-friendly vision of the One Bangkok development.

"The Starbucks Reserve™ One Bangkok is a testament to our continuous dedication to environmental stewardship," said Juthatip Kengmana, Social Impact &amp; Sustainability Manager at Starbucks Thailand. " The store features a Condiment Bar to encourage customers to rinse leftover drinks, wash their cups, and dispose of waste properly. Every aspect has been thoughtfully designed with sustainability in mind, reinforcing our dedication to eco-friendly practices. It will play a crucial role in advancing future environmental achievements across Thailand.”

Starbucks is on track to open 20 Greener Stores in Thailand by the end of 2024, further advancing its sustainability goals and expanding its green footprint. Recently, Starbucks introduced the sustainability campaign’ "<a href="https://www.youtube.com/watch?v=7uLnVgTE2Ak">LITTLE CHOICES. BIG CHANGES.</a>," encouraging customers to embrace the ongoing practice of bringing their own cups by providing a continuous 10 baht discount at all stores across Thailand.

Store Design: A Canvas for Northern Thai Coffee Culture and Local Artistry

Starbucks Reserve™ One Bangkok is designed to embody the essence of coffee, community, and connection, providing a true Third Place experience. The two-story store design draws inspiration from the elevated landscapes of Northern Thailand where coffee is grown and its vibrant hill tribe communities. Central to the concept is the "Tree Top Canopy," symbolizing the natural environment where coffee is cultivated. The ground floor represents coffee trees and is dedicated to crafting and serving coffee with the upper level reflecting the canopy, providing customers with a serene seating area to connect and unwind. Together, these elements create a space that fosters meaningful interactions, weaving together the local community and the timeless Starbucks experience.

The store showcases artwork that celebrates Thai coffee culture, featuring installations by local artists.&nbsp; Highlights include a striking ceiling textile installation by Ease Studio and a series of three captivating paintings in the community room by local artist Pavisa Meesrenon (PABAJA), that emphasizes the biodiversity of key coffee-growing regions.

“The design of Starbucks Reserve™ One Bangkok is deeply inspired by the rich coffee culture of Northern Thailand and the dynamic energy of this urban location,” said Thanasak Kulrattanarak, Store Development Director, Starbucks Thailand “We have created a space that reflects the beauty and traditions of our roots while serving as a welcoming haven in the heart of Bangkok. This store embodies our vision of connecting people through exceptional coffee and beautiful spaces, where every detail—from the layout to the artwork—tells a story of local culture and sustainability.”

The Starbucks Reserve™ One Bangkok store will also feature the OVISO™ espresso machine which has the body housed under the counter, allowing seamless interaction between customers and coffee masters during the brewing process. This design enhances the sensory experience, giving guests the opportunity to fully engage with the coffee-making journey, from selecting beans to witnessing their beverage being crafted.

As Starbucks continues to expand its presence in Thailand, the One Bangkok store serves as a testament to the company’s commitment to sustainable practices, community engagement, and delivering an unparalleled coffee experience for its customers.

Starbucks unveils Thailand’s newest Flagship Store and largest Greener Store at One Bangkok : Starbucks Stories Asia

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Starbucks unveils Thailand’s newest Flagship Store and largest Greener Store at One Bangkok

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Embrace the festive season with the all new Starbucks® Holiday beverages.

NEW! Salted Pretzel Cocoa Oatmilk Latte

Savor the essence of the holidays with the Starbucks® Salted Pretzel Cocoa Oatmilk Latte, where the festive cheer of salted pretzels meets the heartwarming comfort of cocoa and espresso. This beverage is a delightful concoction that captures the festive season with savory notes of salted pretzel harmoniously blended with signature Starbucks® espresso, the creamy texture of oatmilk, and a generous drizzle of rich mocha sauce. It’s topped with a dollop of whipped cream, and a sprinkle of crunchy pretzel and red cookie pieces, recreating the warmth and nostalgia of cherished festive moments. Available as a hot, iced, and blended handcrafted beverage.

NEW! Salted Pretzel Cocoa Oatmilk Frappuccino® Blended Beverage

Unwrap the joy of the holidays with every sip of the Starbucks® Salted Pretzel Cocoa Oatmilk Frappuccino® Blended Beverage, where salted pretzel dances with the warmth of cocoa in a delightful, icy concoction. Experience the comfort of the season with this holiday masterpiece featuring the savory sweetness of baked salted pretzel complementing the nutty aroma of oatmilk. Finished with a swirl of mocha sauce, whipped cream, and a festive mixture of pretzel and red cookie pieces, it’s a taste of holiday joy in every sip. Available as a blended handcrafted beverage.

The beloved Toffee Nut Crunch Latte is the perfect companion for a trip down memory lane this season. Rich, buttery Toffee Nut flavors are delicately paired with subtle hints of toasted nuts in our signature espresso for a heartwarming holiday drink, bringing memories of days spent with loved ones. Available as a hot, iced, and blended handcrafted beverage.

The Gingerbread Latte is back to beat the winter chill, bringing you the ultimate comfort. Hints of spicy gingerbread blended with our signature espresso roast make this the perfect treat to cozy up with friends and family. Available as a hot, iced, and blended handcrafted beverage.

Combining classic flavors of peppermint and mocha, this beverage is a festive favorite. Inspired by iconic seasonal delicacies, the luxurious Peppermint Mocha, topped with fluffy whipped cream and eye-catching red and white candy bits, signals the start of the holiday season. Available as a hot, iced, and blended handcrafted beverage.

Toffee Nut Crunch Cold Brew

Celebrate the holidays with the velvety-smooth Toffee Nut Crunch Cold Brew. The Toffee Nut Crunch Cold Brew is a luscious blend of our signature Cold Brew with buttery Toffee Nut and cane sugar flavors, topped with an airy blanket of Toffee Nut flavored foam and crunchy Toffee Nuts. Available as an iced handcrafted beverage.

Toffee Nut Crunch Nitro Cold Brew

Get ready for a season of joy and merriment with an invigorating cup of Toffee Nut Crunch Nitro Cold Brew in hand. Served ice-cold and straight from the tap with a rich infusion of vanilla and cane sugar syrup, topped by a thick layer of Toffee Nut-flavored cold foam and a sprinkle of Toffee Nut, this beverage is a pick-me-up that is sure to brighten up your holidays. Available as a cold handcrafted beverage.

Experience the warmth and joy of the holidays with Starbucks new seasonal beverages : Starbucks Stories Asia

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Experience the warmth and joy of the holidays with Starbucks new seasonal beverages

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With the spooky season upon us, let's take a look at three thrill-seeking new beverages available for a limited time in select markets. From hauntingly delicious flavors to festive presentations, our seasonal offerings capture the spirit of Halloween while celebrating the unique tastes of the season. Whether you're in the mood for a wickedly sweet treat or some fruity fun, these three Halloween beverages are here to add a dash of delight to your autumn. Get ready to indulge in these limited-time creations that promise to make this Halloween unforgettable.

In Indonesia it is all treats and no tricks with the Franken Cream Frappuccino®. Your favorite Green Tea Cream Frappuccino® becomes even more exciting with Charcoal Whipped Cream and a sprinkling of mocha powder on top.

In Hong Kong things are getting eerie with the Black Sesame Cream Frappuccino®. The black and white hues of black sesame milk coffee and a hauntingly smooth base of tofu pudding, this beverage is your perfect Halloween delight.

In Australia you can enjoy the oh-so-spooky but oh-so-good Jack-O-Lantern Frappuccino®. Try the combination of mango juice concentrate blended with Java chips and topped with cream and mocha drizzle. These unexpected flavours offer the best Halloween surprise yet!

Three beverages to try across Asia Pacific this Halloween : Starbucks Stories Asia

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Three beverages to try across Asia Pacific this Halloween

With the spooky season upon us, let&#8217;s take a look at three thrill-seeking new beverages available for a limited time in select markets. From hauntingly delicious flavors to festive presentations, our seasonal offerings capture the spirit of Halloween while celebrating the unique tastes of the season. Whether you&#8217;re in the mood for a wickedly sweet […]

https://stories.starbucks.com/asia/stories/2024/three-halloween-beverages-to-try-across-asia-pacific/

With the spooky season upon us, let's take a look at three thrill-seeking new beverages available for a limited time in select markets.

On this Global Handwashing Day, an international moment dedicated to increasing awareness and education on the importance of personal hygiene to prevent diseases and save lives, Starbucks has partnered with <a href="https://planet-water.org/starbucks/">Planet Water Foundation,</a> a non-profit organization, to provide clean water access and hygiene programs to communities worldwide. Through this long-term partnership supported by The Starbucks Foundation since 2011, 73 AquaTowers&nbsp;have been constructed globally, including seven&nbsp;markets across Asia Pacific, providing more than &nbsp;131,000 &nbsp;people with access to clean water.

This year, The Starbucks Foundation supported Planet Water Foundation to provide access to clean, safe drinking water and handwashing stations for communities in Asia Pacific including Cambodia, India, Indonesia, Laos, Philippines, Thailand, and Vietnam. &nbsp;In addition, Starbucks Philippines and Starbucks Vietnam supported three additional towers in their markets, respectively.&nbsp; Starbucks partners (employees) in each market volunteered to help assemble and install the AquaTowers alongside Planet Water Foundation. Volunteers also led hygiene education activities with local students and teachers in the community.

The Starbucks Foundation also partnered with Planet Water Foundation to support <a href="https://stories.starbucks.com/asia/stories/2024/the-starbucks-foundation-supports-typhoon-yagi-relief-efforts-in-thailand-and-vietnam/">Typhoon Yagi relief efforts</a> in Chiang Rai province in Thailand and Yen Bai province in Vietnam.

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On this Global Handwashing Day, an international moment dedicated to increasing awareness and education on the importance of personal hygiene to prevent diseases and save lives, Starbucks has partnered with Planet Water Foundation, a non-profit organization, to provide clean water access and hygiene programs to communities worldwide.

Starbucks and Planet Water Foundation partner to bring clean water to communities in Asia Pacific : Starbucks Stories Asia %

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Starbucks and Planet Water Foundation partner to bring clean water to communities in Asia Pacific

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https://stories.starbucks.com/asia/stories/2024/starbucks-and-planet-water-foundation-partner-to-bring-clean-water-to-communities-in-asia-pacific/

One Coffee, Two Distinct Roasts

In celebration of International Coffee Day, Tuesday, October 1, Starbucks participating stores around the world will introduce Starbucks® Milano Duetto. 

Created by Starbucks master roasters in Milan and Seattle, Starbucks Milano Duetto is one blend, expressed through two bold, contrasting roasts – a light roast, Starbucks® Milano Sole, and a dark roast, Starbucks® Milano Luna – highlighting the duality between innovation and tradition.

Throughout October, Starbucks Milano Sole and Starbucks Milano Luna will be the featured light and dark roast brewed coffees offered in participating Starbucks stores around the world.

“For Starbucks, coffee has always been a lens through which we see the world – a world rich in diversity, tradition, and innovation,” said Michelle Burns, executive vice president, Global Coffee and Sustainability. “Milan’s rich coffee culture - which served as the inspiration for Starbucks coffeehouse culture – and Starbucks 50+ year history and expertise in coffee roasting have inspired this new line of limited-release, special edition coffees, Starbucks Milano Sole and Starbucks Milano Luna.”

Even now, after more than 50 years of building expertise in coffee roasting, Starbucks master roasters are still challenging themselves to take their craft to the next level. While Starbucks has long offered a variety of roasts that appeal to the broad range of customer tastes, Starbucks Milano Sole and Starbucks Milano Luna represent coffee innovation and craft.

The Starbucks Milano Duetto blend is crafted from coffee grown in Colombia and Sumatra, where Starbucks has worked and sourced from trusted smallholder farmer communities for many years. The processing method of the South American coffee contributes heightened acidity and a clean finish while the semi-washed method of the Sumatra coffee contributes a distinctive full body and earthy, herbal flavor notes.

During the creation of Starbucks Milano Duetto, the Starbucks Coffee Development team experimented with a range of roasts by stopping at various points in the roasting cycle. After nearly a dozen iterations, the result is something the team is excited for partners and customers to try.

"The best way to understand the nuances and the effect roasting has on the coffee creation process is to compare the same blend roasted two different ways,” said Sergio Alvarez, a 15-year partner employee and coffee developer who was part of the team that crafted Starbucks Milano Duetto. “Our hope is that after tasting these coffees, our partners and customers are inspired, and perhaps have that ‘aha’ moment that many baristas have when tasting coffee. The moment where one wants to learn more.”

Starbucks Milano Sole

This light roast, Starbucks Milano Sole, pays homage to the vibrant Milanese coffee culture, featuring medium to high acidity, and a medium body, melding notes of creamy vanilla custard and sweet pomegranate with hints of nutmeg. Complementary flavor pairings include citrus, caramel and cinnamon.

Starbucks Milano Luna

The dark roast, Starbucks Milano Luna, is an ode to the heritage of Starbucks roasting, featuring medium to low acidity, and a medium to full body; this coffee displays bold notes of dark chocolate truffle and roasted black walnut, making it a lovely pairing with cheese, almond and maple flavors.

Just as art can deepen and beautifully change perceptions, the Starbucks designers who created the art on the packaging for Starbucks Milano Sole and Starbucks Milano Luna wanted to invite customers on a visual journey that deepens their perceptions of coffee roasting and craft.

The art was inspired by the city of Milan and the Starbucks Reserve Roastery Milano. The components feature shapes and textures of the terrazzo floor, roastery cask, and coffee botanicals. These iconic elements are intertwined with bright colors and make a meaningful connection between Starbucks, coffee, coffeehouse culture and art.

First introduced at the Starbucks Reserve Roastery Milano for a limited time, Starbucks Milano Sole and Starbucks Milano Luna whole bean will be available to purchase in Hong Kong, Taiwan, Korea, New Zealand, Australia, Singapore and Vietnam, while supplies last.

Celebrate International Coffee Day with Starbucks Milano Duetto : Starbucks Stories Asia

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Celebrate International Coffee Day with Starbucks Milano Duetto

In celebration of International Coffee Day, Tuesday, October 1, Starbucks participating stores around the world will introduce Starbucks® Milano Duetto.

https://stories.starbucks.com/asia/stories/2024/celebrate-international-coffee-day-with-starbucks-milano-duetto/

As we approach International Coffee Day, a story from Starbucks Korea reminds us of the profound connections that coffee can foster within communities. The tale centers around a beloved grandfather whose daily visits to a Starbucks store in Seoul created lasting bonds with partners and customers.

At over ninety years old, the grandfather visited the Starbucks Dongnimmun Station store every weekday at 3 PM for an espresso, a cup of water, and a piece of coffee candy. This daily ritual was more than just a routine; it was a source of joy and comfort for him. Since the store's opening in 2018, it became a second home, a place where he could unwind and connect with others. Partners taught him how to use a Starbucks card, allowing him to collect e-frequency points for a planner each year, turning a simple transaction into a meaningful experience.

In early April, the grandfather passed away and his granddaughter returned to the store to honor his memory by ordering an espresso using his Starbucks card. When she asked the partner if they remembered her grandfather, the response was immediate: "Of course, he's a well-known figure here at Starbucks Dongnimmun Station." The connection between the grandfather and the store was evident, showing how significant a role he played in the community.

Community and Connection

The granddaughter later discovered that the Dongnimmun Station store had recently been renovated to support descendants of national merit honorees. This connection resonated with her and deepened her appreciation for the store. In a letter shared with Starbucks Korea, she expressed gratitude not just for the happy memories but also for the care shown to her grandfather in his final days.&nbsp; Kwon Ji-sun, the supervisor at Dongnimmun Station store, reflected on the impact of the grandfather’s presence, stating that his absence had been felt. The partners at the store pledged to honor his memory, recognizing how such connections enrich their community.

At Starbucks community and connection are core to our brand values. The Dongnimmun Station store is one of nine Community Stores in Korea, where a portion of sales—300 KRW per item—goes to supporting local initiatives, including scholarships for descendants of national heroes. Since 2015, Starbucks Korea has allocated 866 million KRW in scholarships to 433 descendants, reaffirming the market’s commitment to honoring those who have served the nation.

As we celebrate International Coffee Day, we remember the heartwarming connections that are made over coffee in our communities. Each cup of coffee can be a bridge to shared memories, heartfelt connections, and a commitment to making a difference in the lives of those around us.

Brewing Bonds: How a Grandfather’s Daily Ritual Connected a Community : Starbucks Stories Asia

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Brewing Bonds: How a Grandfather’s Daily Ritual Connected a Community

As we approach International Coffee Day, a story from Starbucks Korea reminds us of the profound connections that coffee can foster within communities. The tale centers around a beloved grandfather whose daily visits to a Starbucks store in Seoul created lasting bonds with partners and customers. At over ninety years old, the grandfather visited the […]

https://stories.starbucks.com/asia/stories/2024/brewing-bonds-how-a-grandfathers-daily-ritual-connected-a-community/

The Starbucks Foundation has more than a 25-year history of investing in communities across the U.S. and globally. In March 2022, The Starbucks Foundation&nbsp;<a href="https://stories.starbucks.com/press/2022/the-starbucks-foundation-launches-global-community-impact-grants-initiative/">announced</a>&nbsp;a $30 million investment by 2030 in its Global Community Impact Grants portfolio designed to drive locally relevant impact in the communities where Starbucks operates around the world.

In the third year of the&nbsp;<a href="https://stories.starbucks.com/emea/stories/2022/supporting-youth-empowerment-hunger-relief-and-refugees-in-emea/">Global Community Impact Grants</a>&nbsp;program, The Starbucks Foundation awarded grants to 85 nonprofits, all of which were nominated by Starbucks international licensees and will reach communities in more than 46 markets. Between grants and co-investment from international licensees, over $3.2 million has been awarded in 2024 to date for causes aligned to The Starbucks Foundation’s community impact goals, including youth workforce development, hunger relief and economic opportunity, while also promoting access to human and social services, water and sanitation and greater inclusion and diversity.

In Asia Pacific, The Foundation awarded 24 grants across 12 markets for causes ranging from social services to youth workforce development to hunger relief to inclusion &amp; diversity. Grants were awarded in Cambodia, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

<a href="https://stories.starbucks.com/global-community-impact-grants/">Learn more</a>&nbsp;about the program and organizations we are supporting in Asia Pacific and across the globe.

Supporting Youth Workforce Development, Hunger Relief, and Inclusion &amp; Diversity in Asia Pacific : Starbucks Stories Asia

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Supporting Youth Workforce Development, Hunger Relief, and Inclusion &amp; Diversity in Asia Pacific

The Starbucks Foundation has more than a 25-year history of investing in communities across the U.S. and globally. In March 2022, The Starbucks Foundation&nbsp;announced&nbsp;a $30 million investment by 2030 in its Global Community Impact Grants portfolio designed to drive locally relevant impact in the communities where Starbucks operates around the world. In the third year […]

https://stories.starbucks.com/asia/stories/2024/global-community-impact-grants-asia-pacific/

Supporting Youth Workforce Development, Hunger Relief, and Inclusion & Diversity in Asia Pacific

Starbucks Korea is celebrating the 25th anniversary of its first store in Korea, the Edae branch, by unveiling a comprehensive renovation that emphasizes its unique history.

Starbucks Edae opened in July 1999 and has been a landmark of specialty coffee culture in Korea and a cornerstone for Starbucks' expansion in the country. The recent renovation aims to reinforce Starbucks Korea’s history while delivering a distinct customer experience.

As part of the refurbishment, Starbucks Edae offers a customized tumbler engraving service, allowing customers to personalize their tumblers with unique messages or nicknames—a first for Starbucks locations in Korea. The store also features an exclusive exhibition space showcasing unique merchandise, including Starbucks Edae-exclusive merchandise products and specially designed shopping bags featuring the colors of Starbucks and the pear blossom symbol of Ewha Womans University, located near the store.

Customers can choose from 14 specialized products, including exclusive mugs and tumblers, and enjoy items featuring the original 1999 logo or designs inspired by Korea and its cities.

To further evoke the nostalgic charm of its early days, the store features a handwritten menu board, a Black Eagle manual espresso machine for coffee, and partners writing order details directly on cups as was done in 1999.

In addition to a selection of 14 popular beverages, the store offers three new drinks unique to the Edae location: "Starbucks 1st Store Caffe Americano," "Starbucks 1st Store Caffe Latte," and "Starbucks 1st Store Cream Latte. " All are made using Starbucks Korea's specially developed "<a href="https://stories.starbucks.com/asia/stories/2021/exclusive-new-coffee-blend-celebrates-22-years-in-korea/">Byuldabang Blend</a>" coffee and served in exclusive mugs.

The food menu features four types of classic financiers (Butter, Lemon, Pistachio, and Raspberry) and four types of cakes (Chocolate Fresh Cream Cake, Basque Chocolate Cheesecake, Blueberry Marble Cheesecake, and Black Sesame Roll), available as a set or individually.

The store's third floor displays photographs documenting the store’s history alongside a modern reinterpretation of the Starbucks siren logo in an artwork symbolizing the first store.

To celebrate the reopening, Starbucks Korea offers a promotion from September 24th to October 31st: customers can enjoy a tall Caffe Americano at 3,000 KRW, the original price from 1999, exclusively at Starbucks Edae and only for orders placed directly with store partners. 

Starbucks Korea CEO Ryan Sohn stated, “The Edae store, Korea’s first Starbucks location, has grown alongside the local community over the past 25 years. We hope customers can experience the special value of this unique space and enjoy its exclusive offerings.”

Starbucks Korea reopens first store location highlighting its historical significance : Starbucks Stories Asia

https://stories.starbucks.com/uploads/sites/29/2024/09/20240923-스타벅스-사진자료4_스타벅스-이대점에서-국내-스타벅스-매장-최초로-선보이는-개인-맞춤별-텀블러-각인-서비스.jpg

Starbucks Korea reopens first store location highlighting its historical significance

https://stories.starbucks.com/asia/stories/2024/starbucks-korea-reopens-first-store-location-highlighting-its-historical-significance/

In response to Typhoon Yagi, a devastating storm that struck southern China and Southeast Asia, and its aftermath, The Starbucks Foundation has partnered with nonprofit organizations <a href="https://planet-water.org/starbucks/">Planet Water Foundation</a> and <a href="https://www.care-international.org/news/typhoon-yagi-devastates-southeast-asia-millions-affected">CARE</a> to provide clean water access and other emergency response and recovery support to impacted communities.

Through this support, Planet Water Foundation deployed AquaTower water filtration systems to provide clean, safe drinking water access in Yen Bai province in Vietnam, and Chiang Rai province in Thailand. These systems produce 1,000 liters of safe drinking water per hour, providing impacted community members with safe water for drinking, cooking, and other essential uses.

Starbucks has partnered with&nbsp;Planet Water Foundation since 2011 to provide clean water access and hygiene programs to communities around the world. Through this long-term partnership supported by The Starbucks Foundation, 70 AquaTowers&nbsp;have been constructed globally, including in seven&nbsp;markets across Asia Pacific, providing up to 126,000 people with access to clean water.

CARE is working to address the most urgent needs of families and individuals in impacted communities. CARE’s response is focused on rapid assessment and mobilization, emergency water, sanitation and hygiene (WASH) and social protection, including humanitarian cash transfers. CARE is also ensuring that the voices and needs of women and girls are taken to account, and is prepared to support medium and long-term recovery. The response also includes supporting locally affected communities to restore their shelters and livelihood activities.

CARE and The Starbucks Foundation are also supporting a project to promote sustainable and resilient livelihoods for women coffee producers in Vietnam’s Son La Province, as part of The Starbucks Foundation’s goal to reach 1 million women in coffee, tea and cocoa-growing communities by 2030.

Disaster Response (Yagi Typhoon)

The Starbucks Foundation supports Typhoon Yagi relief efforts in Thailand and Vietnam : Starbucks Stories Asia

https://stories.starbucks.com/uploads/sites/29/2024/09/NTH04178-e1726797220212.jpg

The Starbucks Foundation supports Typhoon Yagi relief efforts in Thailand and Vietnam

In response to Typhoon Yagi, a devastating storm that struck southern China and Southeast Asia, and its aftermath, The Starbucks Foundation has partnered with nonprofit organizations Planet Water Foundation and CARE to provide clean water access and other emergency response and recovery support to impacted communities.

https://stories.starbucks.com/uploads/sites/29/2024/09/NTH04178-1024x683.jpg

https://stories.starbucks.com/asia/stories/2024/the-starbucks-foundation-supports-typhoon-yagi-relief-efforts-in-thailand-and-vietnam/

Starbucks Thailand announced opening its third Community Store at The Kad Farang Village amidst the mountains of Mae Rim district, Chiang Mai province, supporting local coffee farmers and communities. The store's design is inspired by the local coffee growing traditions and cultural heritage of Northern Thailand farmers, who have long collaborated with Starbucks and played a crucial role in creating the Starbucks® Muan Jai™ Blend, a special coffee blend available exclusively in Thailand.

Since the launch of Starbucks® Muan Jai™ Blend coffee in 2003, and Thailand's first Community Store in Bangkok in 2013, Starbucks Thailand has contributed over 27 million baht (approximately $790,000 USD) to support coffee farming communities in Northern Thailand. These contributions enabled The Integrated Tribal Development Foundation (ITDF), a local nonprofit organization, to implement various social and environmental development projects in Northern Thailand, including the Mountain Waterworks Project and a health clinic in Bann Huay Som Poi, which serves coffee farmers in Bann Huay Som Poi and nine neighboring communities, benefiting over 1,600 people. Additionally, Starbucks has supported establishing schools in the Chiang Mai area, including Ban Mae Khee Muk Noi-Gong Gai Child Centre and Ban Song Tan School. Starbucks also offers the Livelihood Equipping, Training, and Nourishment Project, which has empowered over 900 hill tribe villagers by providing knowledge in various fields.

A Coffee Store Reflecting Local Identity

Starbucks at The Kad Farang, Mae Rim, is decorated with warm-toned wooden lattices, evoking a rustic charm that blends with the surrounding interior space. Earthy tones in the furniture reflect the community's deep connection to nature, while warm hues highlight their enduring bond with the heritage of coffee cultivation and the land.

To pay homage to the coffee farmer community, the store features custom artwork that incorporates handwoven textile panels created by local weavers and artisans. The panels celebrate the diverse hill tribe communities and traditional crafts, representing the vibrant farming communities of Northern Thailand.

Strengthening Thai Coffee Farmers and Communities Through Continued Support

For every Starbucks beverage purchased at this store, 10 baht will be donated to ITDF to improve the livelihoods of coffee farmers in Northern Thailand. Additionally, this branch offers an exclusive drink menu featuring the Muan Jai™ White Chocolate Affogato-Style Frappuccino® Blended Beverage. A special collection of merchandise is also available, including Benjarong mugs (traditional Thai five-colored porcelain), drinkware, keychains, bags, and coasters made with coffee grounds. Inspired by coffee plants and the Northern Thai coffee farming communities, the collection features vibrant designs.

Starbucks Thailand opens third Community Store : Starbucks Stories Asia

https://stories.starbucks.com/uploads/sites/29/2024/09/Starbucks_Kad-Farang-MaeRim7-e1726154213647.jpg

Starbucks Thailand opens third Community Store

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https://stories.starbucks.com/asia/stories/2024/starbucks-thailand-opens-third-community-store-in-chiang-mai-continuing-support-for-local-coffee-farmers-and-communities/