Some stories never go out of style. For generations, Snoopy™ and the Peanuts™ gang have delighted fans with their warmth and timeless charm. This autumn, Starbucks and Peanuts™ come together once again to celebrate the season with a limited-edition collection inspired by Peanuts’ iconic Great Pumpkin.
Beginning 15 September, Starbucks coffeehouses around the world, including across Asia Pacific, will launch a limited-edition Peanuts™ + Starbucks® merchandise collection, bringing together the warmth, nostalgia and traditions that have made both brands a part of autumn for decades. The collaboration, which includes drinkware and accessories, coincides with the 60th anniversary of It’s the Great Pumpkin, Charlie Brown™ and will be available for a limited time while supplies last.
For long-time fans, the collection offers a new chance to celebrate Snoopy™ and the Peanuts™ gang. For the new generation fans today, it provides a fresh introduction to the characters, stories and friendships that continue to resonate across generations.
“Starbucks has always been a place where people come together over the everyday traditions that matter to them,” said Nancy Lo, vice president of product and marketing, Starbucks Asia Pacific. “What makes this collaboration so special is the opportunity to bring the warmth and joy of beloved characters into those moments in a new way. We hope customers and fans alike find pieces they connect with, share with others and make part of their own Starbucks traditions.”
“Like Linus, I eagerly await the coming of The Great Pumpkin this time every year. And as a Pumpkin Spice Latte fan (oatmilk, whipped cream), I am so delighted to again be working with the wonderful people of Starbucks to bring this program to life,” from Lisa Silverman Meyers, senior vice president, International, Peanuts Worldwide.
Meet the collection
The limited-edition Peanuts™ + Starbucks® collection includes 10 collectible items, including drinkware, accessories and a plush. Each piece blends iconic Peanuts™ characters with Starbucks fall traditions, creating keepsakes designed to be collected, gifted and enjoyed.
The Snoopy™ Glass Cold Cup features a charming Woodstock™ straw topper, pumpkin-colored hat and a seasonal green scarf.
The Great Pumpkin™ Stainless Steel Cold Cup showcases Lucy™ and Snoopy™ sharing a coffee moment, capturing the warmth of connection that defines autumn.
The Great Pumpkin™ Tumbler features whimsical Snoopy™ and Woodstock™ artwork inspired by the beloved seasonal classic.
The Great Pumpkin™ Plastic Cold Cup features Snoopy™, The Great Pumpkin™, and playful fall imagery that celebrates the spirit of pumpkin season.
The Great Pumpkin™ Ceramic Mug showcases the Peanuts™ gang, adding a touch of delight to cozy moments.
The Happy Dance Stainless Steel Tumbler is adorned with a Woodstock™ charm and dancing Snoopy™, bringing character to your daily routine.
The collection also includes a Snoopy™ Plush, Bag Charm, Mini Tote and Enamel Pin Set, perfect for gifting, collecting and celebrating the season.
The Peanuts™ + Starbucks® collection will be available across Asia Pacific markets, including Australia, Hong Kong, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam, while supplies last. Product availability may vary by market.
About Peanuts:
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 80% owned by the Sony Group and 20% owned by the family of Charles M. Schulz. First introduced to the world in 1950 in the Peanuts comic strip, Charlie Brown, Snoopy and the rest of the gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV, fans of all ages celebrate the brand around the world through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. Peanuts recently celebrated its 75th anniversary with unprecedented worldwide exhibitions and activities, collaborations, digital marketing campaigns, and more.
