Starbucks Partners with Jay Chou for a “Fantasy” Summer Experience
Familiar melodies and favorite coffees, bringing cherished moments to life
This summer, Starbucks partners with Mandopop icon Jay Chou to introduce a “Fantasy” Summer Experience, a collaboration that brings together the timelessness of his music with the familiarity of everyday coffee rituals. Inspired by the moments people return to – replaying a beloved song or enjoying an all-time favorite beverage – the experience captures how these simple routines create a sense of nostalgia, comfort and quiet connection.
With a career spanning over two decades, Jay Chou has become one of Asia’s most influential and enduring artists. As the “King of Mandopop”, his music has long been woven into everyday moments across the region – soundtracking both shared experiences and quiet personal pauses, with a familiarity that carries across generations. Much like a favorite Starbucks beverage, his songs are revisited time and again, each time taking on a new meaning.
With Starbucks Taiwan launching the “Fantasy” Summer Experience on June 20, the collaboration will subsequently roll out in Hong Kong, Macau, Malaysia, and Singapore markets at varying timings. The collaboration brings Jay’s musical world into the Starbucks experience through his favorite Starbucks beverages, each customizable to suit individual tastes, alongside limited-edition merchandise inspired by his artistry. Selected coffeehouses will also feature a curated playlist of his iconic tracks, creating spaces where customers can reconnect with familiar flavors and melodies.
“Music and coffee both have a powerful way of bringing people together and transporting us to a memory in time,” said Nancy Lo, vice president, Product and Marketing, Starbucks Asia Pacific. “Through this partnership with Jay Chou, we are celebrating those small, meaningful moments in our day – whether it’s enjoying a favorite beverage or replaying a favorite tune.”
Coffee, your way – as recommended by “Flavor Detective Jay”
As part of the collaboration, Jay takes on the role of “Flavor Detective Jay,” recommending three of his favorite Starbucks beverages – Iced Salted Caramel Americano, Hot Vanilla Latte, and Aerocano™.
Each beverage reflects a different mood and moment. The Iced Salted Caramel Americano pairs espresso with rich salty-sweet caramel for a vibrant pick-me-up, while the Hot Vanilla Latte delivers a comforting balance of espresso, milk and vanilla for more reflective pauses. Meanwhile, the Aerocano™ stands out with its smooth, velvety texture and visually cascading finish, offering a more intentional way to enjoy coffee. Like music playlists curated to match different moods, each beverage can be personalized to taste – whether sweeter and softer, or with a bolder coffee finish – reflecting how customers are making Starbucks coffee their own.
A Limited-Edition Drinkware Collection Inspired by Jay Chou
Complementing the beverages is a collection of limited-edition drinkware inspired by Jay’s artistic identity and the emotional connection fans have with his music.
Blending everyday function with details fans will recognize, the collection features color-shifting tumblers and cold cups accented with iconic lyrics and motifs from Jay’s musical world. Each piece is designed to be expressive, featuring accessories like keychains and pouches, adding a collectible touch to daily rituals.
Exclusive to Hong Kong and Taiwan markets, the Diamond Cold Cup features Jay’s signature vibrant pink, accented with a magician’s top hat motif and the “J” monogram – distinctive elements of his performance style and creative identity. Packaged in a collectible gift box, it is a must-have for those who have grown up with his music.1
Fans can also enjoy exclusive keepsakes from the collaboration – including vinyl-style lyric cards, and lyric-etched metal ice cubes– available in select markets alongside the “Flavor Detective Jay” beverages, offering subtle nods to the nostalgia of rediscovering a favorite song.
From favorite beverages to collectible drinkware, the “Fantasy” Summer Experience invites fans to revisit familiar melodies and favorite beverages at Starbucks coffeehouses – echoing the comfort of returning to a well-loved album.
1. Beverage and merchandise availability may vary by market and store location.
