A Love Letter to Sumatra: Celebrating Coffee’s Journey for Global Month of Coffee
For generations, farmers have nurtured these rich soils, producing beans that carry the unmistakable earthy, herbal notes that coffee lovers around the world cherish.
In the lush, volcanic landscapes of Sumatra, coffee is more than a crop, it’s a story of resilience, tradition and connection. For generations, farmers have nurtured these rich soils, producing beans that carry the unmistakable earthy, herbal notes that coffee lovers around the world cherish. This Global Month of Coffee, we invite you to journey with us to the heart of Sumatra and discover what makes this origin so extraordinary.
A Tribute to Sumatra
Hear from Matt, Starbucks specialty coffee buyer, on what makes Sumatra coffee so special. This tribute reminds us that behind every cup is a community committed to preserving tradition.
Introducing the Farmer Support Center
Sustainability is at the core of the Starbucks mission. In this video, we introduce the Farmer Support Center (FSC) in North Sumatra, a hub of innovation and collaboration. Here, agronomists work hand-in-hand with local farmers, sharing best practices to improve crop quality, protect biodiversity, and ensure coffee farming remains a viable livelihood for future generations.
The Sumatra Seed to Cup Journey
From seedling to sip, this video takes you through the meticulous process that transforms Sumatra’s beans into the coffee you love. It’s a journey of care—every step guided by tradition, expertise and respect for the land. Watch as the story unfolds from the farms to bring Sumatra coffee to your cup.
