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Introducing STARBUCKS RESERVE DREAM PLAZA TAIPEI: A Flagship of Flavor and Innovation

Starbucks Taiwan proudly unveils its largest flagship store – this stunning destination reimagines the modern coffeehouse.

July 24, 2025
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  • 3 min read
  • July 24, 2025

Starbucks Taiwan proudly unveils its largest flagship store – the STARBUCKS RESERVE® DREAM PLAZA TAIPEI , now open in the heart of the bustling Xinyi District. This stunning destination reimagines the modern coffeehouse, inviting customers to explore coffee artistry, sustainable design, and immersive experiences like never before.

A Destination Coffeehouse Offering Immersive Coffee and Gourmet Experiences

Step inside and embark on a journey through taste, craftsmanship, and connection. The space unfolds through a series of thoughtfully designed zones, each offering a distinct experience – whether it is the central bar, where espresso classics and Starbucks beverages are crafted with a modern twist, or the bakery space, with artisanal fresh bakery and dishes. Every visit is an opportunity to connect, explore and indulge in experiences that engage the senses.

At the heart of the store is the Siren’s Lounge®, a first-of-its-kind concept in Asia Pacific. This intimate, reservation-only space offers a curated tasting menu created in collaboration with renowned chef André Chiang. Paired with handcrafted mocktails and spirit-forward beverages, every sip invites discovery and connection, celebrating Taiwan’s diverse food culture and the depth and breadth of Starbucks Reserve® coffee.

Mixology Meets Coffee

For those who love a bit of flair, the Mixology Bar offers tableside drink-making moments led by Starbucks baristas. Watch as your beverage comes to life through storytelling and artistry. Highlights include the “Espresso Martini Flight,” “Brandy Espresso Bliss,” and the locally inspired “No. 11 Songgao Rd.” – a cocktail featuring Kinmen 58° aged sorghum liquor, citrus, and Starbucks Reserve® cold brew for a bold, unforgettable flavor.

Dive Deeper into Coffee Culture

Curious about what makes your coffee so special? The store features two first-in-market spaces – the Sensory Room and Coffee Experience Room – where Starbucks Coffee Masters and industry experts host tastings, workshops, and talks. Learn about aroma, flavor, origin, and the cultural significance of coffee in an interactive, hands-on way.

Rounding out the experience is the first dedicated Teavana® Bar in the Taiwan market, where baristas craft sparkling tea fusions and seasonal blends inspired by local ingredients and global traditions

A Canvas of Culturally Inspired Artworks

The store is also a living gallery, celebrating the theme “Harmony of Nature & Innovation.” From a striking metal sculpture of the Starbucks Siren to woven installations and digital art, each pays tribute to Taiwan’s rich and diverse local coffee and tea culture. Local and international artists including Eszter Chen, Labay Eyong, Ben Johnston, Yaeko Kurimata and Che-Ye Wu, bring the space to life with works that reflect the vibrant spirit of Taiwan and Starbucks coffee journey.

Certified Greener Store

Spanning close to 2,000 square meters, STARBUCKS RESERVE® DREAM PLAZA TAIPEI is the largest Greener Store in Asia Pacific, bringing sustainability to the forefront with thoughtful store design and operations.

Whether you’re a coffee connoisseur, a curious explorer, or simply looking for a beautiful place to unwind, STARBUCKS RESERVE® DREAM PLAZA TAIPEI is your new go-to destination.

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